Get more conversion from Trial users to Paid customers
For any B2B SaaS company that offers a Freemium or Free Trial
Get a User Onboarding Video
User Onboarding Video
What we check in your free trial
Visitor to sign up
What is the promise of the product, how does it show? We check:
- Web experience
When users sign up, what is their first experience with the product?
- Time to value
- Ease of use
How does your product contribute to your promise?
- Buying Signal
A continuous process to success
Check your promise
What is the message from your website?
The first experience
Once in the product, how can users get to value? How is the guidance, what can be done to activate more users.
How is the user guided and informed during their first experience of your product?
The sign up page
The process of signing up listens closely. What is in the way for users to actually sign up.
Having goals but making them impossible to find in your product? What is needed for the product to support your goals?
How do you activate your users to get the right value?
Get Your Own User Onboarding Video
and learn more about:
How the User Onboarding check works
Sign up & relax
Sign up, and share more details about your promise & product. After you paid fill out the form that we sent to you.
Wait for three days (we need to analyse the first two days' experience based on the user experience). We shoot a video of the flow.
You'll receive the video and can directly use it to improve several parts of your onboarding flow.
User Onboarding Flow
Get it on film
10 topics checked
Web to trial
Onboarding Flow +
Big leap forward
1 Hour session
Plenty to work with
There is much to consider when you talk about a good Trial Conversion Rate benchmark. For opt-in free trials, a good conversion rate benchmark is 25%. For opt-out free trials, a good free trial conversion rate benchmark is 60%.
The length of a Free Trial depends on several aspects. Is the user capable of getting their first Aha experience with the product? Are the users able to turn the use of the product into a habit?
Especially in the area of product-led growth (PLG), it is important to create a strategy around creating value for the user. In general, start looking at: The quality of leads, the improvement of the trial experience, time to insert your product into a habit.
The Aha moment according to Google is: The Aha Moment can be defined as the instant when your users realize the value of your product for the first time. Put another way, a customer experiences an Aha Moment when they look at your product and think for the first time: “that could be really helpful for me.
How about this: The web visitor is looking for a solution for their problem, they sign in to the product and the Aha moment is the first moment they realise this product can solve the pain.
Improving your Trial to Paid conversion is a big step. Aligning the process to get better-qualified leads and convert more users in the trial period. But often forgotten is activation and engagement in retaining paying clients as the most important part for continuous growth.